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Effective Crisis Communication Strategies for Small Businesses in 2025

by Cornelia Nel | Oct 22, 2024 | Crisis Communication, SME Marketing

Effective Crisis Communication Strategies for Small Businesses in 2025 In today’s fast-paced digital world, a crisis can strike at any moment. For small businesses, having effective crisis communication strategies isn’t just nice to have—it’s essential for...
How to Build a Strong Media Relations Strategy

How to Build a Strong Media Relations Strategy

by Cornelia Nel | Oct 21, 2024 | Marketing-PR Integration, Public Relations

Hey there!  If you’re reading this, you’re probably wondering how some brands seem to get all the media attention while others struggle to get noticed. Well, I’ve got good news – building a strong media relations strategy isn’t rocket science,...
Cross-Channel Marketing and PR: The Ultimate Guide for 2025

Cross-Channel Marketing and PR: The Ultimate Guide for 2025

by Cornelia Nel | Oct 19, 2024 | Digital Media, Marketing-PR Integration, Public Relations

Cross-Channel Marketing and PR: The Ultimate Guide for 2025   Table of Contents Introduction Understanding Cross-Channel Marketing and PR Why Your Brand Needs This Now Getting Started: Your First Steps Tools and Technologies Measuring Success Expert Tips and Best...

Best Affiliate Marketing Tools to Maximize Earnings in 2025

by Cornelia Nel | Oct 18, 2024 | Digital Media, Marketing-PR Integration

Best Affiliate Marketing Tools to Maximize Earnings in 2024   Hey there, fellow affiliate marketer!  After years of navigating the affiliate marketing world (and trying nearly every tool), I’m excited to share the absolute best affiliate marketing tools going into...

Building a Media Kit: Essential for Every Business

by Cornelia Nel | Oct 17, 2024 | Marketing-PR Integration, Public Relations

Building a Media Kit: Essential for Every Business   Hey there! Let’s talk about something that could be a total game-changer for your business – creating a killer media kit. I’ve helped dozens of companies develop theirs, and trust me, it’s one of...
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