by Cornelia Nel | Sep 27, 2024 | Digital Media, SME Marketing
Hey there, small business owners! Feeling overwhelmed by the ever-changing world of digital marketing? Trust me, you’re not alone. It seems like every day there’s a new platform to master or trend to follow, and let’s be honest – who has the...
by Cornelia Nel | Jun 6, 2025 | DIY Marketing-PR, Public Relations
DIY Press Release Writing: A Step-by-Step Guide for BeginnersPicture this: Your company has just achieved something remarkable – perhaps you’ve launched an innovative product, reached a significant milestone, or formed a game-changing partnership. But as you sit...
by Cornelia Nel | Jun 3, 2025 | Crisis Communication
Crisis Communication Principles: Your Guide to Navigating Business StormsIt’s 3 AM when your phone lights up with an urgent notification. Your company’s main product has just been featured in a viral social media post—and not in a good way. The post is...
by Cornelia Nel | May 30, 2025 | Crisis Communication
Top PR Strategies to Boost Your Brand’s ReputationHave you ever wondered why some brands seem to effortlessly maintain a sterling reputation while others struggle to stay relevant? Picture walking through a crowded marketplace where thousands of voices compete...
by Cornelia Nel | May 27, 2025 | Digital Media
The Future of Digital Marketing: Emerging Technologies to WatchImagine walking into your office in 2025. Your AI marketing assistant has already analyzed overnight customer behavior patterns, adjusted your campaigns in real-time, and prepared a personalized strategy...
by Cornelia Nel | May 23, 2025 | Crisis Communication
DIY Crisis Management: Steps to Handle PR Disasters on Your OwnPicture this: It’s a quiet Tuesday morning when your phone starts buzzing incessantly. Your company’s latest product launch has backfired spectacularly on social media, and within hours, what...
by Cornelia Nel | May 20, 2025 | Crisis Communication
How to Create a DIY Toolkit for Crisis Communication: A Comprehensive Guide Imagine this: It’s 2 AM, and your phone is buzzing with notifications. Your company is trending on social media for all the wrong reasons. In these crucial moments, having a...
by Cornelia Nel | May 16, 2025 | Crisis Communication
Build Your Own DIY Crisis Recovery Plan in Five Simple StepsPicture this: You wake up one morning to find your company trending on social media—and not in a good way. A product malfunction, an employee mishap, or a global event has thrown your business into chaos....
by Cornelia Nel | May 13, 2025 | DIY Marketing-PR
How to Set Up a DIY Customer Feedback System: A Comprehensive GuideImagine running your business blindfolded, trying to navigate without knowing whether you’re heading in the right direction. That’s exactly what it’s like operating without a customer...
by Cornelia Nel | May 9, 2025 | SME Marketing
Low-Budget Content Creation Strategies: Maximum Impact with Minimal InvestmentHave you ever stood in awe of a competitor’s seemingly endless stream of high-quality content, wondering how they manage it with what appears to be an unlimited budget? Here’s a...
by Cornelia Nel | May 6, 2025 | NLP Business
Psychological Selling Strategies: The Art and Science of Persuasive Marketing Picture yourself walking through a bustling shopping mall. Have you ever wondered why you’re drawn to certain stores, why particular displays catch your eye, or why you end up...