by Cornelia Nel | Nov 13, 2024 | Marketing-PR Integration, Public Relations
The holiday season is a time of excitement, nostalgia, and celebration – and it’s the perfect opportunity for businesses to connect with their customers in memorable ways. As shoppers seek out unique experiences and meaningful connections, strategic... by Cornelia Nel | Nov 5, 2024 | Marketing-PR Integration, Public Relations
Hey there, marketing pros and business owners! As we gear up for the biggest shopping event of the year, let’s dive into the most impactful Black Friday marketing trends that are reshaping the retail landscape. Plus, I’ll share some crucial mistakes...
by Cornelia Nel | Nov 5, 2024 | Crisis Communication, Digital Media
Uh-oh… every brand’s worst nightmare has just popped up in the notifications: a scathing review or a negative comment that’s quickly gaining traction. Let’s face it, dealing with unhappy customers isn’t exactly fun, but here’s the thing—it’s also one of the biggest... by Cornelia Nel | Oct 23, 2024 | Marketing-PR Integration, Public Relations
Hey there! If you’re reading this, chances are you’re dealing with a PR crisis or want to be prepared for one (smart move!). Let’s be honest—reputation damage can feel devastating, but I’ve got good news: with the right approach, you can absolutely bounce... by Cornelia Nel | Oct 22, 2024 | Marketing-PR Integration, Public Relations
Let’s be real – PR is so much more than just getting media coverage. It’s about creating a narrative that clicks with your audience and forges meaningful connections with the people who can take your brand to the next level. If you’re running a startup, having a...
