by Cornelia Nel | Nov 11, 2024 | Marketing-PR Integration
The holiday season transforms the marketplace into a dazzling yet overwhelming spectacle, where brands compete intensely for consumer attention. As we approach 2025, traditional marketing tactics alone no longer cut through the noise. Today’s successful holiday... by Cornelia Nel | Nov 5, 2024 | Marketing-PR Integration, Public Relations
Hey there, marketing pros and business owners! As we gear up for the biggest shopping event of the year, let’s dive into the most impactful Black Friday marketing trends that are reshaping the retail landscape. Plus, I’ll share some crucial mistakes...
by Cornelia Nel | Nov 5, 2024 | Crisis Communication, Digital Media
Uh-oh… every brand’s worst nightmare has just popped up in the notifications: a scathing review or a negative comment that’s quickly gaining traction. Let’s face it, dealing with unhappy customers isn’t exactly fun, but here’s the thing—it’s also one of the biggest... by Cornelia Nel | Oct 31, 2024 | NLP Business
Have you ever wondered why customers sometimes make seemingly irrational decisions? The answer lies in behavioral economics, a fascinating field that bridges psychology and business decision-making. In this comprehensive guide, we’ll explore how behavioral...
by Cornelia Nel | Oct 30, 2024 | NLP Business
Hey there, fellow negotiators! Remember when sealing a deal meant a firm handshake across a conference table? Well, times have changed, and negotiation in the digital age has transformed how we do business. I’m excited to share the strategies that actually...
