Cornelia Nel

Marketing, for me, is not a performance — it’s a practice of listening, refining, and showing up with honesty. I’ve spent over 20 years helping brands shape their voice, and what I’ve learned is that words only work when they come from a place of integrity. This blog is where I share thoughts that don’t always fit into neat frameworks — the in-between spaces where emotion meets insight. Whether you're building a brand or finding your own voice, I hope you find something here that feels real and resonates.