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Marketing & PR DIY Toolkit
A complete do-it-yourself system to plan, promote, and position your business like a pro. Includes editable templates, guided workbooks, and real-world examples to help you get results fast.
Build Your Brand with Clarity, Strategy & Soul
Everything you need to create your own marketing plan, PR strategy, and promotional materials — beautifully structured and ready to use.
CATEGORY & WHAT’S INCLUDED
CATEGORY
WHAT’S INCLUDED
Marketing Strategy & Planning
1. Full Marketing Plan Template (workbook style)
2. SWOT & Competitor Analysis Sheets
3. Audience Persona Guide
Public Relations & Outreach
4. Press Release Template
5. Media Pitch Email Template 

6. PR Tracking Sheet
Social Media & Content
7. 50-Idea Content Calendar
8. Caption Writing Framework 

9. Post Planner Table
Campaigns & Promotions
10. Marketing Campaign Planner 

11. Budget Tracker 

12. Launch Checklist
Bonus Resources
13. Email Swipe File (10 plug-and-send templates) 

14. Brand Voice & Messaging Guide 

15. Marketing Goals Tracker
WHO IS IT FOR?
Perfect for entrepreneurs, consultants, and SMEs who want a clear roadmap without hiring a full-time marketing team.
WHO IS IT FOR?
• A ready-to-follow structure that takes the guesswork out of marketing
• Templates that look and feel professional
• Editable, copy-paste friendly files you can use immediately
Ready to get started?
Email hello@cornelianel.com with “Marketing & PR DIY Toolkit” in the subject line to request your invoice. Or you may simply
DELIVERY
Once payment is received, you’ll receive your toolkit via email as a downloadable ZIP folder (Word + PDF).